We created an immersive listening experience for Young Jonn’s latest project, taking guests on a journey that began on the streets of London and culminated in an intimate album reveal.

The experience began with a bespoke coach wrapped in the album artwork, taking guests on a curated tour of London before meeting Young Jonn. Each guest arrived to find a personalised goodie bag waiting on their seat, filled with products and treats from The Ordinary, Topicals and Crack Cookies, alongside a red rose and a drink from Peak Mood. Every detail was designed to make the journey feel special from the moment guests stepped on board.

Returning to the venue, guests entered a luxury space completely transformed with the album artwork, creating an immersive environment that brought the project's visual identity to life. Hennessy provided drinks throughout the experience, before guests were given an exclusive first listen to the new project.
Hosted by Joelah Noble, the listening was brought to life through conversations with Young Jonn and live reactions from the audience, creating a more intimate and interactive experience around the music. We also introduced a personalised letterbox where guests could leave messages for Young Jonn, giving fans a direct way to share their thoughts and connect with the artist.

Alongside the experience itself, we developed bespoke wristbands, drinks menus and artwork for the coach. Our photography and videography teams captured the event throughout, producing content for Meta as one of the campaign's key partners and extending the experience beyond the room.