At the centre of the activation was a bespoke seven-foot signpost installation, positioned at some of London's most recognisable landmarks before returning to Croydon (Pozer's hometown) to create a meaningful connection between the campaign and Pozer's roots. Accompanied by a dedicated content team, we captured the activation through a variety of creative formats, producing a diverse library of assets for use across digital and social platforms.

The scale of the installation naturally attracted the attention of passers-by, encouraging members of the public to stop, interact and share the moment, extending the campaign's reach through organic engagement and user-generated content.

To complement the street activation, we also produced a bespoke editorial photoshoot featuring Pozer alongside the installation, with individual imagery highlighting each track from the project.