To create a bold visual statement around Pozer's latest album release, we produced a high-impact mobile campaign that transformed London's streets into an extension of the album's marketing.

A fleet of Ferraris was sourced by BEAM and customised with bespoke album artwork and sponsor branding, accompanied by a convoy of motorbikes carrying branded flags that brought the campaign to life as it travelled through the city. Designed to maximise visibility and spark conversation, the activation combined luxury automotive culture with striking creative branding to deliver an unforgettable presence across London.

As part of the campaign, Pozer joined the convoy for an exclusive editorial photoshoot, capturing a series of premium assets alongside the customised supercars.