NorthSideBenji – Misery Loves Company Album Launch
CLIENT
NORTHSIDEBENJI
INDUSTRY
Music
SERVICES
Activations, Alcohol Licence, Artist Relations, Bar Set Up, Bar Staff, Brand deals, Branding, Cleaners, Content Creation, Concept Creation, Courier, DJ's, Door Host, Event Management, Gifting, Hosting, Imersive Marketing, Logistics, Merch Sales, PR, Paramedics, Pop-ups, Security, Staffing
BRIEF
Build an immersive album launch experience for Misery Loves Company.
BRIEF
Build an immersive album launch experience for Misery Loves Company.
WHAT WE DID
Converted a Soho venue into a full casino with branded poker tables where guests won prizes from FullyPaid, Crep Protect, and MLC. Served Wingstop, waffles, and Havana + Peak Moods cocktails.
RESULTS
Created a standout themed experience that merged lifestyle, music, and fashion, driving online engagement and influencer buzz.
