Working alongside Atlantic Records, BEAM supported the rollout of Nemzzz's latest project through a series of fan-focused activations spanning live events, merchandise and community engagement.

We managed merchandise sales at Nemzzz's Kingston show, overseeing the on-site operation and ensuring a seamless experience for fans. We then took the campaign to Manchester for an exclusive meet-and-greet, managing the logistics behind both merchandise sales and signings while creating an opportunity for fans to connect with Nemzzz in person.

Taking the campaign beyond music and into the community, we also delivered a special give-back activation inspired by Nemzzz's own upbringing. With a focus on the next generation, we arranged for 100 meals to be set aside for local schoolchildren , giving them the opportunity to enjoy a free meal and experience Nemzzz's childhood favourite, Ocean Dragon Chinese.

Across each activation, we brought together artist, audience and community to create a campaign that extended beyond the project release itself.