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Kali Uchis - Sincerely Album Activation
CLIENT
Kali Uchis
INDUSTRY
Music
SERVICES
Activations, Artist Relations, Brand deals, Branding, Concept Creation, Content Creation, Event Management, Gifting, Imersive Marketing, Logistics, Pop-ups, Staffing
BRIEF
Create a fan-forward, experiential brand moment to celebrate Kali Uchis’ album drop and drive UK visibility.
BRIEF
Create a fan-forward, experiential brand moment to celebrate Kali Uchis’ album drop and drive UK visibility.
WHAT WE DID
Branded DigiVan Rollout:
We wrapped a DigiVan with Kali Uchis’ album artwork and drove it around high-footfall London locations, creating visual impact and viral content moments throughout the day.
Street Team Gifting Experience:
A curated group of “Kali Uchis girls” offered handwritten letters from Kali, roses, and exclusive merch to fans spotted in central London — bringing a soft, romantic surprise-and-delight moment to the streets.
Hyde Park Fan Activation:
Organised a serene pop-up in Hyde Park featuring:
A live painting session by a London-based artist inspired by the album.
A custom ice cream cart serving 200 free scoops named after Kali’s songs, designed to complement the vibe and aesthetic of the album.
Logistics & Staffing:
BEAM managed all production, logistics, permits, talent booking, staffing, and on-site execution.
RESULTS
Hundreds of organic fan interactions across the city.
200+ custom ice creams distributed in under 2 hours.
High social traction via fan reposts and influencer content.
Created a romantic, offline moment that mirrored Kali’s album themes — leaving a lasting impression on her London audience.
