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Ayra Starr – Hot Body Carnival Activation
CLIENT
Ayra Starr
INDUSTRY
Music
SERVICES
Activations, Artist Relations, Concept Creation, Content Creation, Event Management, Imersive Marketing, Logistics, PR, Staffing
BRIEF
Create a carnival-style street activation for Ayra Starr’s Hot Body.
BRIEF
Create a carnival-style street activation for Ayra Starr’s Hot Body.
WHAT WE DID
Produced custom Hot Body merch (water bottles, fans, flags, bandanas, horns) and led a branded dance crew through Notting Hill Carnival. Hired an airbrush artist to customise attendees before Ayra’s live performance at the Rampage Stage.
RESULTS
Mass crowd engagement, viral festival content, and organic fan participation that captured the carnival spirit of the record.
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