Notting Hill Carnival
CLIENT
Havana Club
INDUSTRY
Carnival
SERVICES
Activations, Alcohol Licence, Artist Relations, Bar Set Up, Bar Staff, Brand deals, Branding, Cleaners, Concept Creation, Content Creation, Courier, Event Management, Gifting, Hosting, Imersive Marketing, Logistics, PR, Paramedics, Security, Staffing
BRIEF
BEAM was responsible for organising and managing the Colours float at Notting Hill Carnival. This included overseeing the full logistics, float design, staffing, and bar setup, as well as collaborating with sponsors to create an unforgettable carnival experience.
BRIEF
BEAM was responsible for organising and managing the Colours float at Notting Hill Carnival. This included overseeing the full logistics, float design, staffing, and bar setup, as well as collaborating with sponsors to create an unforgettable carnival experience.
WHAT WE DID
- Event Management: For the past 10 years, BEAM has handled the complete logistics for the Colours float at Notting Hill Carnival, ensuring a smooth and enjoyable experience for attendees.
- Artist Collaboration: We commissioned an artist from South Africa to design the stunning artwork featured on the side of the float, creating a visually captivating presence at the carnival.
- Bar Setup and Sponsorship: BEAM arranged for a fully-stocked bar, staffed with experienced bar staff, and secured Havana Club as the official sponsor, adding a premium touch to the float.
- Full Event Staffing: We provided a complete team, including security personnel who guided the float safely through the carnival route, and staff to manage the bar and other logistics.
- Brand Relations/Placement & Gifting: Collaborating with Havana Club as a sponsor, we ensured seamless brand integration into the event, enhancing the overall experience.
- Content Creation: Our team captured the vibrant atmosphere of the float and the carnival, producing high-quality photography and videography that highlighted the event’s energy.
- Logistics & Float Setup: We handled every aspect of the float’s construction and design, ensuring it met carnival standards and was fully operational on the day of the event.
RESULTS
For over a decade, BEAM has played a key role in the success of the Colours float at Notting Hill Carnival. With creative artist collaborations, seamless logistics, and top-tier brand partnerships, the float has become a carnival staple. The vibrant visuals, sponsored bar, and expertly managed team made for an unforgettable experience that continues to resonate with attendees and brands alike.