Havana Club x BEAM

Long-term Cultural Partner, 7 Years Strong

Brand Integrations & Events: We’ve embedded Havana into the heart of the culture, from album launches and celebrity parties, to Notting Hill Carnival floats, influencer dinners, and fashion collabs.

Gifting & Influencer Strategy: We produced the Places & Faces PR box campaign, shot all imagery, and curated the influencer list to ensure authentic cultural reach.

Creative Direction & Production: From full-scale photoshoots to campaign ideation, we handled every stage, concept, casting, styling, and production.

Cultural Consultancy: We’ve worked closely with Havana’s internal team to position the brand as a true cultural staple, co-creating impactful ideas such as the Skepta Bottle campaign.

Partnership Development: We connected Havana with brands like Unknown Clothing, leading to co-branded T-shirts, rooftop helicopter parties, and multi-city activations.

Impact:

Through our partnership, Havana Club has evolved from a drinks brand into a cultural symbol one synonymous with music, fashion, and creative community across the UK.

BEAM

360° CREATIVE AGENCY

From pop-ups and brand takeovers to PR gifting and full 360° campaigns, we make moments that move culture.

We don’t just build events, we build worlds

immersive, unapologetic and unforgettable.
Our work connects brands with real people in real life, in ways they never saw coming.

Colours x Havana Club

Carnival Float Takeover

For the past 7 years, BEAM has partnered with Havana Club to bring the COLOURS float to life at Notting Hill Carnival — one of the UK’s largest and most vibrant cultural moments.

We managed everything from float design, DJ bookings and logistics to crowd control and branded content capture.
We’ve built a platform that moves with thousands of people, delivering high-impact visibility and unforgettable energy.
7 consecutive years of execution
Branded exposure to over 1 million attendees annually
Collaboration with headline DJs, dancers, and cultural icons

NEMZZZ – Rent’s Due Album

Launch Party

We transformed 14 Cavendish Square into Nemzzz’s house party.

BEAM created the entire concept, from build to branding, including a custom walk-in wardrobe for JD Sports where guests hunted for hidden receipts to redeem DN8s and Nike Tech Fleeces. The space felt like home, with a branded bedroom (PS5 included), kitchen bar with multiple drinks sponsors, and a ‘living room’ DJ setup surrounded by album art installations.

NEMZZZ - Wrapped Tram + 8-City

RENTS DUE - Pop-Up Tour

We transformed 14 Cavendish Square into Nemzzz’s house party.

BEAM created the entire concept, from build to branding, including a custom walk-in wardrobe for JD Sports where guests hunted for hidden receipts to redeem DN8s and Nike Tech Fleeces. The space felt like home, with a branded bedroom (PS5 included), kitchen bar with multiple drinks sponsors, and a ‘living room’ DJ setup surrounded by album art installations.

Red Bull Culture Clash

'Voice of the Streets' Stage

When Kenny Allstar needed a team to run the show behind the scenes, they called BEAM.We took full ownership of the Voice of the Streets stage, managing everything from:

Artist & guest management
Backstage operations
Live running orders & transitions
Props, stage cues and talent comms
Flawless execution across a 15,000+ cap event

This was more than logistics — it was about precision under pressure, cultural credibility and making sure the right moments landed loud.

City-Wide Digi-Van Live Stream Takeover

We flipped the idea of a “party” on its head by live-streaming Goldlinks event by BEAM directly to digital advertising vans across London.

From the DJ booth to the streets, we merged IRL and digital in real-time, a high-tech, high-energy flex that showcased our production capabilities and future-facing vision.

Full livestream production & management
Multi-cam broadcast to roaming digi-vans
Street-level fan engagement with real-time reactions
Complete event styling & logistics

HELICOPTER LANDING - UNKNOWN CLOTHING

For one of UNKNOWN CLOTHING’s most talked-about activations, BEAM pulled off a full-scale helicopter landing, transforming a fashion event into a cinematic moment.

From flight clearance to on-the-ground logistics, we managed every detail to deliver a jaw-dropping arrival that had guests pulling their phones out before they even got inside.

What we handled:

Location sourcing and clearance
Full aviation coordination and pilot hire
Crowd control, safety planning & event insurance
Pre-arrival staging & comms build-up
On-the-ground coordination with security and talent teams
Content capture from land and sky

KALI UCHIS – Sincerely

Album Activation

We brought Kali’s dreamy world to life across London.

BEAM executed a one-day takeover including a branded digi van roaming the city, the Kali Girls handing out rose quartz gifts, affirmations, Roses, letters and exclusive merch. In Hyde Park, we staged a live painting session while giving away 200 custom-named ice creams inspired by the album. From design and logistics to creative direction, we handled everything start to finish, right down to the lip oil labels.

SHOREDITCH MINI-FESTIVAL

UNKNOWN X RIZLA

We transformed a Shoreditch outdoor space into a micro-festival, bridging underground culture with brand-led experience. UNKNOWN CLOTHING and RIZLA entrusted BEAM to bring the energy, from infrastructure to vibes and we delivered a seamless, high-impact activation.

From securing the site to curating the crowd, our team ran point on everything needed to build a festival from the ground up, turning a blank canvas into a standout branded moment.

Full event production & on-site management
Security & professional bar staff
Guestlist and on-the-ground team coordination
Site styling, signage, and set-up
End-to-end logistics planning & delivery

NINES - Crop Circle 3

Pop-Up Tour

For the release of Crop Circle 3, BEAM managed a multi-city in-store pop-up tour with fan meet & greets at every stop.

We handled all on-ground logistics, from in-store builds, queue management and artist transport to staffing, security, and ensuring each moment ran smoothly. Clean, seamless, and fan-first, the activations gave Nines’ supporters a rare up-close experience with the artist.

LARGE-SCALE INFLATABLE INSTALLATIONS

High-impact builds. Designed to stop traffic.

We specialise in bold, scroll-stopping inflatable builds that turn heads and dominate public spaces, whether it’s brand-led moments or cultural drops that demand attention.

From creative concept to city-centre execution, BEAM has delivered inflatables that don’t just fill space, they own it.

Our capabilities:

Full 3D design & creative
Build, transport & install
Staffing & brand ambassadors
Power, security & council liaison
Photography, videography & post-event content delivery

OUR TALENT NETWORK

Our talent network isn’t just a list, it’s a cultural ecosystem. From campaigns to exclusive events, we’ve strategically seeded brand activations with talent who move culture.

We work with some of the UK’s most exciting voices in:

Fitness & wellness
Music & entertainment
Streetwear & fashion
Lifestyle & comedy

BEAM STAFFING & PRODUCTION SERVICES

End-to-end team. All under one roof.

As well as creative direction, marketing and full event management, BEAM provides a complete staffing and production solution, designed to keep everything in-house, seamless, and stress-free.

From licensed security to on-brand visuals, we bring the full squad.

What we offer: