Nemzzz "DND" Activation
CLIENT
Nemzzz
INDUSTRY
Music
SERVICES
Artist Relations, Activations, Courier, Event Management, Imersive Marketing, Logistics, Security, Content Creation, Concept Creation
BRIEF
BEAM was commissioned to create and execute a unique activation for Nemzzz's "DND" album launch. Our team was responsible for the concept creation, design, logistics, and security for an innovative stunt featuring a giant inflatable mobile phone set to "Do Not Disturb" mode, with the album playing at each location the inflatable was displayed.
BRIEF
BEAM was commissioned to create and execute a unique activation for Nemzzz's "DND" album launch. Our team was responsible for the concept creation, design, logistics, and security for an innovative stunt featuring a giant inflatable mobile phone set to "Do Not Disturb" mode, with the album playing at each location the inflatable was displayed.
WHAT WE DID
- Concept Creation & Design: BEAM developed and designed the eye-catching concept of a giant inflatable mobile phone set to "Do Not Disturb" mode, perfectly aligning with the album's theme.
- Logistics: We managed all logistical aspects, including transportation and installation of the inflatable at various locations, ensuring smooth operations and maximum impact.
- Security: BEAM provided professional security personnel to ensure the safety and smooth running of each activation site.
- Album Playbacks: At each location, we set up sound systems to play Nemzzz's "DND" album, creating an immersive experience for fans and passersby.
RESULTS
BEAM's innovative activation for Nemzzz's "DND" album launch captivated audiences and generated significant buzz. The giant inflatable mobile phone was a standout visual, attracting attention and engagement, while the album playbacks created an immersive and memorable experience. The activation successfully promoted the album, enhancing visibility and excitement.