Kenny Allstar Listening Party
CLIENT
Kenny Allstar X Trax
INDUSTRY
Music
SERVICES
Activations, Alcohol Licence, Artist Relations, Bar Set Up, Bar Staff, Brand deals, Branding, Cleaners, Concept Creation, Content Creation, Courier, DJ's, Door Host, Event Management, Gifting, Hosting, Imersive Marketing, Logistics, Pop-ups, Security, Staffing
BRIEF
BEAM was tasked with delivering a unique listening party for Kenny Allstar's latest album. We were given full creative control, overseeing everything from conceptual design to event logistics, brand sponsorships, and content creation.
BRIEF
BEAM was tasked with delivering a unique listening party for Kenny Allstar's latest album. We were given full creative control, overseeing everything from conceptual design to event logistics, brand sponsorships, and content creation.
WHAT WE DID
- Concept Creation: BEAM devised the overall theme for the event, including the DJ booth setup featuring LED screens, a TRAX sign above the booth, and album artwork displayed on either side. Vinyls with the album name were scattered around the venue, adding a distinctive touch to the décor.
- Food Sponsorship: We secured Wingstop as a food sponsor, ensuring free food was served to guests throughout the night, creating a lively, social atmosphere.
- Bar Setup and Sponsorship: BEAM set up the bar with a Havana Club sponsorship and partnered with Peak to craft custom-made cocktails inspired by the album release.
- Event Management and Logistics: We fully managed the logistics of the event, ensuring everything ran smoothly, from setup to breakdown.
- Full Event Staffing: BEAM provided comprehensive staffing, including security, bar staff, and other personnel to ensure the event was well-coordinated and executed.
- Content Creation: Our team captured the event with high-quality photography and videography, and we incorporated CGI elements to enhance the content, making it visually dynamic and engaging.
- Guest List Curation: We carefully curated the guest list, ensuring a mix of industry insiders, media representatives, and fans to maximise the event’s impact.
RESULTS
BEAM’s creative vision and expert event management brought Kenny Allstar’s listening party to life, with standout visual elements, premium food and drink sponsors, and a highly curated guest list. The collaboration with Wingstop, Havana Club, and Peak, along with our high-quality content creation, ensured the event was both memorable and effective in promoting the new album.