Goldlink 'ENOCH' Album Announcement
CLIENT
Goldlink
INDUSTRY
Music
SERVICES
Activations, Artist Relations, Branding, Concept Creation, Content Creation, Imersive Marketing, Live Streaming, Logistics, PR, Staffing, Security
BRIEF
The project aimed to create a high-impact promotional campaign for GoldLink's upcoming album "ENOCH" by utilising innovative digital marketing strategies. We sought to generate buzz and excitement in London through a unique combination of live streaming and mobile advertising.
BRIEF
The project aimed to create a high-impact promotional campaign for GoldLink's upcoming album "ENOCH" by utilising innovative digital marketing strategies. We sought to generate buzz and excitement in London through a unique combination of live streaming and mobile advertising.
WHAT WE DID
- Digi Vans: We deployed multiple digital advertising vans equipped with large LED screens to drive around key locations in London. These vans displayed dynamic content related to GoldLink's album "ENOCH," including teaser visuals, music snippets, and release details.
- Live Streaming Event: We organised and live-streamed an exclusive event announcing the album. The live stream was broadcast directly from the digi vans as they moved through the city, giving fans a real-time experience of the event.
- Social Media Integration: The live stream was also shared across GoldLink's social media platforms, amplifying the reach and engagement of the campaign.
- Full Content creation (Videography & Photography)
RESULTS
- Increased Engagement: The combination of mobile advertising and live streaming generated significant attention across social media, with a noticeable uptick in engagement on GoldLink's channels.
- City-Wide Buzz: The digi vans created a strong visual presence throughout London, effectively building anticipation and awareness for "ENOCH" among a diverse audience.
- Enhanced Visibility: The innovative approach helped to set the album apart in a crowded market, ensuring widespread visibility in the lead-up to the release.
Overall, the project successfully met its objectives, driving excitement and awareness for GoldLink's "ENOCH" in a memorable and impactful way.